Project Work at the IMT

Projects are part of the daily business at the IMT. We are working on projects for external clients - private and public - as well as on projects which are based on our own initiative.

Core areas of work are empirical market studies as well as conceptional consulting. Often the IMT team is being supported by students teams who are studying in the Cruise Tourism Management programme. This helps us to tackle larger projects and provides the students with valuable insights.

The diverse backgrounds and extensive practial expecience of the IMT members allow us to work on very diffent types of projects. So far successfully completed projects include topics such as travel behaviour, Internet use, image of brands and destinations, customer satisfaction and multi channel marketing.