The core subject of the research project being pursued under the direction of Bremerhaven University of Applied Sciences is the development and piloted application of an innovative and sustainable last mile logistics system based on a crowd logistics approach, student drivers are allocated on-demand to transport orders in peak loads.
The system should be more efficient overall with IT-supported bundling effects in delivery at product and contractor level.
In the project, approaches of Sustainability Customer Relationship Management (SusCRM) will be further developed to strengthen sustainability as a central marketing factor and to develop incentive systems for participation in a sustainable logistics system at various stakeholder levels.
The goal is the development of a sustainable logistics system on the ecological (emission and traffic reduction), social (fair employment) and economic (long term competitive) level.
The combination of the different project partners and their special know-how offers the best conditions to successfully implement the project