Abschlussarbeiten

13 Treffer:

Tourist Tax for Destination Sustainability - Factors lnfluencing Tourists' Willingness to Pay

Author:

Elschnig, Zeyna,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

18.07.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

As the overtourism problem increases around the world, many popular tourist destinations are resorting to measures, which are supposed to solve the problem totally' or to at least find ways to compensate the adverse effects created by tourism. One of these measures is the implementation of tourist taxes, which has become increasingly popular amongst several tourism destinations. Depending on how the funds created by these taxes are used, they could for example ensure the sustainability of a destination. while some local Sovernments are planning on deterring tourists through taxes, especially tourism businesses like hotels are worried about reduced visitor numbers. This paper aims to explore different types of tourist taxes and the motives for implementing them, as well as the impacts they induce on different stakeholders. Further, the topic of sustainability in tourism is elucidated. The research then deals with the willingness of German tourists to pay those taxes under different circumstances. As the literature review revealed a few qualitative studies on this topic, a quantitative approach was chosen, in order to test the results of these studies and the resulting hypotheses. It was expected,that tourists are likely toc hange their travel behavior due to the implementation of taxes, it was rather expected that they would not be willing to pay them' However' the study showed, that most participants are willing to pay a tourist tax, if the allocated funds are used to ensure the environmental sustainability of a destination. The factor which mostly influences the willingness to pay, is the respondents' attitude towards sustainability. Secondly, it was discovered that confidence in the implemented action seems to be of big importance. Participants who trust that allocated funds are used for the mentioned purposes, show a higher willingness to pay. Concludingly, local governments of tourist destination should increase their trustworthiness, by being more transparent, not only in collecting taxes, but also in finding appropriate purposes for spending the money on. Tourists are more likely to pay, if it is for the 'right' cause.

Work-Life Balance On-Board Cruise Ships

Author:

Lütkenhaus, Carolin,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

02.07.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

The cruise industry is a still growing tourism sector in need for many personnel. There are a lot of people interested in working onboard cruise ships, to travel the world and meet new people. However, criticism on the working and living conditions on cruise vessels is a frequently seen topic in the news as well as research literature' This may correspond with the fact that many employees' time as seafarers is restricted. The wellbeing of the people basically running the modem swimming hotel resorts is a critical success factor for the industry. Recently, the topic of employee wellbeing often is bond to concepts of Work-Life Balance. There is rarely any literature on this special topic with regard to the cruise industry. This research aims at examining whether the concept of Work-Life Balance is applicable to working and living onboard as well as finding out if especially critically discussed characteristics of this unique environment are related to the wellbeing. A literature review has been made to set the basic knowledge on both topical areas. ln order to fulfill the aim of the study an online survey has been conducted. It was spread on social networks to reach former and current employees of different cruise lines and was closed with a sample of 212 respondents. The gathered data has been statistically analyzed using PSPP by GNU. The study revealed that all chosen factors including the ones often criticized are related to the Work-Life Balance of crew members onboard. The only not significantly relevant predictor is the multicultural environment employees are living and working in. Nevertheless, the factors' relations to the wellbeing of employees are not as strong as one might have expected. Additionally, the Work-Life Balance as rated by the participants is rather good.

Presenting the World Outside or Forming the pictures in our Heads? - The influence of the media on society concerning the topic of Overtourism

Author:

Abbes, Amelie,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

26.06.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

Overtourism is the leading head line of 2017. This term has become extremely popular within the media and the society. Nevertheless, one has to remember, that the media is able to decide what they are telling us about the topic and are therefore able to set an agenda on what we to tell and what we know about it. The media is able to show two sides. on the one hand, they can present the world outside with naming all facts to the situation or they are forming pictures in our heads by only telling half of facts and therewith only half of the story. Therefore, the goal of this paper is to find out, which side is being presenting concerning the topic of overtourism. To do so, this research is containing a content analysis of different media articles, to be able to identify what the society is getting to read about the new phenomenon and what the media might leave in the dark. One was able to read a lot about the fact, that cruises can be blamed for the situation. ln order to find out, if the media is actually telling the whole story in its articles, the second step of this bachelor thesis was, to gain insight information and therefore, to conduct interviews with experts in the industry. ln total, eight interviews have been conducted. To be able to find out if cruises really are the type of travelling to blame, the researcher decided to divide the interview partner. Four of them are working in the tourism industry in general, and the other four are in contrast working in the cruise industry. This gave the researcher interesting insights on the different views. While comparing both analyses, the content analysis of the media articles and the one of the expert interviews, one came to the conclusion, that both sources do have similarities as well as dissimilarities, which were further on discussed. Concerning the cruise industry, one was able to discover, that experts working in the industry, do say that they are not making the difference. Here, the question did arise if they might want to protect their industry? But looking at the arguments and numbers, for example, that Venice is being visited by 30 million tourists each year and only 1,5 - 2 million of them come from cruise ships, do support the experts. Other topics which were found to have an influence, are the rental platform of AirBnB and the low-cost airlines. Nevertheless, in both sources, they do not seem to have a huge influence on the growing number of tourism. ln conclusion one can say, that the media is not only forming pictures in our heads when it is coming to the topic of overtourism. They are presenting the world outside but are nevertheless leaving out the numbers and figures which might lead the society to not blame cruise ships to the problem and to consider other factors, such as AirBnB and low-costs airlines more. Moreover, the media should present more alternatives, such as travelling at different times of the year. This research should be done again in a couple of years, in order to see the development of the term Overtourism.

Students Perception of Sexual Harassment during their lnternship in the Tourism lndustry

Author:

Winter, Sharlene,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

24.06.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

The goal of this study is to determine the factors influencing student's perception of sexual harassment during their internship. University students starting an internship in the tourism industry are typically young and inexperienced and lack the necessary knowledge of sexual harassment. There are still incidents published in the media every day even though the topic has been widely discussed in the literature, which highlights the relevance of the topic. Therefore, the research of sexual harassment and education needs to continue to fight the problem. A self-completion questionnaire was designed according to the categories influencing the perception of sexual harassment. The impact of the company's culture as well as the prevention methods taken, the internship country, the tourism sector and the degree of direct and indirect exposure to sexual harassment were among the categories which were tested. The questionnaire was distributed online on social media platforms via the snowball effect. After evaluating the data, it can be confirmed that the organization culture is a good predictor for sexual harassment. Especially the degree of direct customer contact and the difficulty to differentiate between the private and public space foster sexual harassment. Furthermore, there seems to be a grey zone regarding the actual numbers of sexual harassment as only very few students report incidents. When comparing the numbers of the students reporting incidents and their intention to do so, one can see the differences. Even though students know that it is the right thing to do, the humiliation and fear of the consequences is bigger. Thus, a lot of the harasser do not face any consequences. Lastly, students who are working on cruise ships reported higher numbers of sexual harassment than the rest of the participants. The reason for that is the organization culture on board. The unusual working conditions on ships as well as the high guest contact and little boundaries between the private and public space lead to an increase in sexual harassment. Regarding the practical implications of this study, both companies and students can benefit from the results of the survey. Being aware of the factors influencing the perception of sexual harassment means that firms can counteract and improve the working climate which increases efficiency and profitability. Students on the other hand can educated themselves about the topic and learn about the risks before starting their internship.

Examination of Factors lnfluencing Entrepreneurial Behaviour and Exploration on how Tourism Studies in Germany Support this Attitude by Conducting an Iterative Content Analysis

Author:

Stock, Anna-Maria,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

04.03.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

Under the premise to understand what the terms entrepreneurship or entrepreneurial behaviour mean by definition, or if it is even possible to define these terms accurate, the following research was been conducted. After analysing several publications and literature towards the topic of entrepreneurial motivation a model of factors influencing entrepreneurial behaviour will be created, representing elements making up an entrepreneur mindset and external influences that strengthens his or her ability to form this unique inner attitude. This model afterwards functions as the corner stone for the subsequent iterative content analysis. Elementary part of this analysis are the module handbooks/ curricula of 22 tourism studies within Germany at Universities of Applied Sciences. The 22 documents underlie the analysis of 205 codes divided in 12 categories. As the tourism industry is one of the fastest moving sectors worldwide and having the need to employ individuals with an entrepreneurial mindset it will be analysed how far tourism studies do support their students strengthening an entrepreneurial attitude. lt will be reflected why the provision of different external environments are important, why the inner motivation of an entrepreneur is driven by the need to achieve something and to what extend a solid basis of knowledge is helpful for an entrepreneur to spot new opportunities, overcoming uncertain situations and always believing in him- or herself.

Examination of Factors lnfluencing Entrepreneurial Behavior and Exploration on how Tourism Studies in Germany Support this Attiude by Conducting an Iterative Content Analysis

Author:

Stock, Anna-Maria,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

04.03.2019

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

Under the premise to understand what the terms entrepreneurship or entrepreneurial behaviour mean by definition, or if it is even possible to define these terms accurate, the following research was been conducted. After analysing several publications and literature towards the topic of entrepreneurial motivation a model of factors influencing entrepreneurial behaviour will be created, representing elements making up an entrepreneur mindset and external influences that strengthens his or her ability to form this unique inner attitude. This model afterwards functions as the corner stone for the subsequent iterative content analysis. Elementary part of this analysis are the module handbooks/ curricula of 22 tourism studies within Germany at Universities of Applied Sciences. The 22 documents underlie the analysis of 205 codes dividedin12categories.Asthetourismindustryisoneofthefastestmovingsectorsworldwideand having the need to employ individuals with an entrepreneurial mindset it will be analysed how far tourism studies do support their students strengthening an entrepreneurial attitude. It will be reflected why the provision of different external environments are important, why the inner motivation of an entrepreneurisdrivenbytheneedtoachievesomethingandtowhatextendasolidbasisofknowledge is helpful for an entrepreneur to spot new opportunities, overcoming uncertain situations and always believing in him- or herself.

An Exploration of Safety and Security Information in Tourism -A Question of Accountability vs. Responsibility

Author:

Niemeyer, Sarah,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

24.09.2018

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

After 09/11 the tourism industry clear-cut changed. Suddenly, being aware of risks and the therefore accruing desire for safety, amends the requirements for a satisfying holiday experience. Surety management becomes unavoidable for the tourism companies and safety and security information play a major role. However, as there is not sufficient research done yet, the thesis aims at analyzing these information in official tourism publications through conducting a content analysis. With this qualitative approach, 507 codes and 6 main categories are generated in order to figure out the intention behind as it might be a form of responsibility. A literature review gives a first insight into the topic and helps to analyse the results of the coding procedure. A high number of safety measures implies the attempt of tour operators, to show their care and responsibility towards the customer. The connection between risk perception and expectation is unavoidable and their management a significant task for the operators. After the generation of hypotheses based on the individual main categories, limitations and recommendations for further research complete the research process.

The future of service robots on board cruise ships - An exploration of variables that influence the passengers' acceptance of service and social robots

Author:

Schulz , Insa,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

17.09.2018

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

Technological innovations enter the markets in a rapid pace nowadays and one big challenge for the companies in the tourism industry is to decide if they want to, or maybe even have to adopt those innovations in order to be competitive. An example are service and social robots – Research has made immense progress in the field and the presence of robots has increased in many sectors. In this thesis, variables that influence the willingness of cruise passengers and their attitude towards using a robot while being on holiday were examined. A systematic literature review was performed in order to find significant factors, influencing the use of service and social robots. Following, quantitative data was collected and analyzed through a correlation analysis. The findings imply that there are several influencing factors on one side concerning the users' characteristics and on the other the features of the robot. Further it can be concluded that the operational area of a robot has a high influence on the acceptance.

Determining the Factors of Success on lnstagram a Destination Marketing Perspective

Author:

Humpert, Luis Fabian,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

03.09.2018

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

In this paper the author aims to understand the underlying principles determining the success of tourism destination marketing in the age of social media. The analysis of the relevant literature and an analysis of lnstagram content offered a view of the very limited research into this topic. Afterwards 75 tourism related lnstagram accounts were analyzed in regards to their size and engagement on their recent posts. With the help of a like follower/rat io an inverse relationship between account size and follower interaction was discovered. On the base of the literature and the analysis of lnstagram accounts five hypotheses were formulated. In order to test those an extensive questionnaire was developed and distributed amongst a large number of lnstagram users. A total of five hypotheses were formulated based on the literature review.The first two focus on lnstagram accounts as a whole lnstagram and proclaimed that "Users tend to trust marketing organizations less than individuals'' (Hl) as well as "location specific lnstagram accounts perform worse than others" (H2). The last three hypotheses dealt with lnstagram posts and claimed that "lnstagram posts featuring faces are preferred by users" {H3) "Geo­ tags are important for the overall performance of a post" (H4) and lastly "Hashtags are important for a good lnstagram post performance" (HS). With the help of the questionnaire those hypotheses were tested and evaluated. While Hl as well as H2 can neither be confirmed nor refuted, H3 was refuted and lastly H4 and HS were confirmed. After establishing those hypotheses a number of precise recommendations aimed at Destination Marketing Organizations (DMO) were formulated, they include but are not limited to the suggestion to create multiple lnstagram marketing accounts as well as to try to create personal connect ions to the account followers. Lastly it is recommended how further research into this topic could look like.

Human-Robot lnteraction: Exploring the adoption readiness from the perspective of tourists

Author:

Brendes, Sonja Carmen,

Art der Arbeit:

Bachelorthesis

Veröffentlichung:

09.07.2018

Studiengang:

Bachelorstudiengang Cruise Tourism Management

Zusammenfassung:

For decades, robots have been used in a wide range of industries. They are not only utilized in manufacturing, medical and entertainment environments but also in the service industry. Considering the fact that robots were initially used to perform simple repetitive tasks, it is more than stunning that they are now even able to interact with human beings. Hence, being welcomed in a hotel by robotic statt in form of a dinosaur is not wishful thinking - it is the reality. Many companies utilize the technologies because of their potential to enhance business operations while decreasing human resource costs and increasing guest satisfaction. Based on this development and the resulting increasing relevance of robots in tourism and hospitality, it is necessary to understand how holiday-makers feel towards the use of robots in their holiday area and ultimately their readiness to engage in a Human-Robot lnteraction (HRI). This research tried to investigate the adoption readiness to engage into a Human-Robot lnteraction from the perspective of tourists. As this approach involves an exploration of cognitive and affective processes a qualitative research approach was utilized to reveal a theory about the chosen research field. The participants' readiness was captured through semi-structured interviews which were recorded, transcribed and analyzed. Four topics seem to influence the adoption readiness of respondents the most: Perceived Usefulness, Safety and Security Risk Perception, Personality Trait Fit and Future Angst. •Perceived Usefulness: Respondents evaluate the usefulness of robots according to their potential to meet the customers' requirements, the expected service level, to ensure a service atmosphere and the area of application. •Safety and Security Risk Perception: Respondents evaluate the safety and security risk of robots according to how safe the use is, how safe their private data is and their ability to maintain control over the robot. •Personality Trait Fit: Depending on what kind of personality structure the respondent has, he will be more or less likely to engage into a Human-Robot lnteraction. •Future Angst: Respondents have a type of angst because of the robots' anthropomorphic look, the ability to be replaced by them and the future development. The majority of respondents of my sample are not ready to adapt robots in the tourism area yet primarily because they doubt them to fulfil their service requirements. This poses challenges for the tourism industry. They need to reevaluate the usage of robotic technology to ensure customer satisfaction and to reimagine on how to deliver the value of service that the customer expects through robotic technology.

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