The requirements of Generation Y on the working world – A qualitative and quantitative research on CTM students and alumni

Art der Arbeit:





Bachelorstudiengang Cruise Tourism Management

Zusammenfassung der Arbeit:

The characteristics of Generation Y have been increasingly recognized and explored. Due to globalization, demographic change, digitalization and a low birth rate it becomes significant for companies to examine the demands of the peer group on the labor market. However, there is no literature specifically focusing on tourism students belonging to Generation Y in Germany. Therefore, this bachelor thesis focuses on students and former students of the bachelor's program Cruise Tourism Management (CTM) at the University of Applied Sciences in Bremerhaven and their requirements on the working world. In order to provide a detailed background of this target group, a mixed method has been chosen. The thesis aims to answer the following two research questions: What are the most important categories for CTM students and alumni to work for a company? What are the differences between students' expectations and alumni 's experiences with regard to the workplace? Considering the qualitative research method, 15 persons were interviewed and 151 codes have been identified and classified into 12 categories. The categories work content, atmosphere , salary, location, internationality, and scope of work have been identified as the most important characteristics for interviewees to work for an employer and were later applied in the quantitative research method. While the qualitative research method aims at assessing the most significant workplace characteristics for students and alumni, individual attributes of the remained characteristics were analyzed to determine the differences between students and alumni in the context of the quantitative research method. 142 participants including 56 students and 86 alumni took part in the online survey. The findings indicate that there are slight differences between students' and graduates' answers. More precisely, students imagine that attributes rather take place than graduates actually experience at the workplace. When generally speaking, the results of the participants emphasize the stereotypes and studies of Generation Y. Nevertheless, categorizations such as the classification of generations offer guidance but do not provide precise rules as members show individual behaviors. Thus, it is necessary for the Human Resource Management to manage the collaboration between generations and see them as individuals.