How does the Establishment of Siemens in Cuxhaven affect Recruitment and Retention Activities of Local Small and Medium-sized Enterprises? A Grounded Theory Approach

Art der Arbeit:





Bachelorstudiengang Cruise Tourism Management

Zusammenfassung der Arbeit:

The establishment of a large enterprise in a structurally weak region implies several positive effects on the considered regional economy. However, with regards to high human resource requirements a crucial issue coming into question is the enterprise's impact on human resource (HR) aqivities of local businesses already established. Accordingly, this thesis deals with the establishment of Siemens Gamesa (Siemens) in the district of Cuxhaven and its effects on recruitment and retention opportunities of local small and medium-sized enterprises (SMEs). The objective of this work is to explore the relative impact of Siemens on SMEs' opportunity to attract potential and retain existing employees as well as factors related to that. The application of grounded theory served at gaining a thoroughly understanding of the topic under study. Research was carried out by conducting six in-depth interviews with participants either directly or indirectly affected by the settlement process. On the basis of data analysis, a final theoretical model emerged suggesting that employee turnover from SMEs to Siemens was low and minor detrimental sectoral staff shortages occurred . Low turnover was detected to be related to the application of soft models of HR on the side of SMEs, contrary to the hard model of HR applied by Siemens, in connection to an ageing population in the district of Cuxhaven. This was ascertained as indicating perceived higher employment quality in SMEs to older workers, as opposed to a higher attractiveness of Siemens towards younger workers . The establishment was assessed as beneficial to SMEs due to benefits gained from regional economic effects. Further research in terms of validating the theory is recommended. Keywords: grounded theory, large enterprises, SMEs, recruitment, retention, employment quality, soft and hard model of HR, Siemens