The Cruise Industry

The tourism sector in general has proven to be a tremendously significant economic factor world-wide and there is one type of holiday that has been particularly booming, crisis-resistant and innovative: cruises.

With ships ranging from luxurious cruise liners to expedition cruise ships, this type of holiday fascinates continuously growing numbers of people. The cruise industry has changed from focusing on a particular target group to attracting the mass market. Cruise ships nowadays are not just swimming hotels but rather destinations themselves. They are equipped with shopping centres, world-class restaurants and leisure facilities such as large water slides, race tracks, surf simulators or mini golf courses. Worldwide passenger numbers are expected to grow to 27.2 million soon and cruise lines keep expanding their fleets. Cruise ships can carry up to over 6,000 passengers and go to thousands of destinations worldwide.

For cruises to be exciting, eventful, relaxing and at the same time affordable for the passengers but still profitable for the suppliers, a lot of hard work must be done behind the scenes, both on board and ashore.  A wide variety of aspects come together in the preparation and operation of cruises: economics, transportation, hospitality, entertainment, technology, logistics, navigation, safety, environmental protection, languages, cultures – and above all: people. All these aspects must be planned, steered and monitored which is referred to as “management” and this is where Cruise Tourism Management chips in. Our unique programme prepares students for all of these business and management tasks in the cruise sector as well as related industries.