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Study programme

International Tourism Management (Cruise Business / Innovation) Bachelor of Arts

NEW for winter semester 23/24 (formerly Cruise Tourism Management CTM)

Why to choose this programme

  • Unique in Germany

    International Tourism Management with a focus on Cruise Business or Innovation is a unique study program in Germany with the degree "Bachelor of Arts".
  • 100% English

    As international as tourism itself, this is why the study program is entirely in English
  • One-year internship/study abroad

    Gain experience abroad in the third year of the program during a semester abroad and/or an internship
  • Personal and individual

    Close contact with the teachers, short distances, small groups

Discover the world with us

Your future in an international environment

International Tourism Management is a business management degree program, whereby you can focus on the cruise market or innovations. Our students are trained for roles in product management, marketing, sales and human resources. Possible employers range from destination management organisations, tour operators, shipping companies, hotels to consulting firms. Due to the broad study program, the internationality and the practical relevance of the programme, our graduates have very good career opportunities.

Facts about the study programme

  • Degree of Studies

    Bachelor of Arts
  • Study Form

    Full-time study
  • Term of Admission

  • Term of Admission

    Winter semester
  • Main Course Language

  • Standard Period of Study

    8 Semester

2 different specializations Which one do you choose?

Unlock your potential

The Bachelor's degree program International Tourism Management B.A. is a 4-year full-time program. 240 credit points are earned with the degree. Students gain an overview of economic action and decision-making, how companies function, or how products are designed and resources are managed. Throughout the degree, students work on a number of projects where the theoretical knowledge can be applied in practical cases - current challenges of the tourism industry, individual tourism companies and society are addressed. In this way, students not only gain important practical experience, but make a valuable contribution to society and develop personal skills in a career-oriented manner. In the fifth and sixth semesters, students work abroad, whereby a semester abroad can be integrated.

Program overview

Admission and application

Learn more about the study program

International Tourism Management

If you have any questions we will be happy to help you Student Advisery Service, Study Mentor, Head of Program


International Tourism Management (Cruise Business / Innovation)

Moin, I'm Anja and I've been studying Cruise Tourism Management (CTM) since October 2022. Don't the course is now called International Tourism Management (ITM), but I will will be able to help you anyway. So if you have any questions about the study program, the city or the general student life, feel free to contact me!