Students give Bremerhaven's fire brigades a digital boost
Under the motto ‘We in the public service support each other’, 32 business administration students have developed marketing strategies for the Bremerhaven fire brigade and the city fire brigade association. The main objectives: greater visibility, recruitment of personnel and young talent and professional digital marketing. They have now presented their strategies and recommendations for possible implementation to their clients. They were enthusiastic and assured the students that they would incorporate many of the suggestions into their public communication in future.
Studies
Bremerhaven students develop network concept for start-ups in the food industry
As part of a collaboration between Bremerhaven University of Applied Sciences and the Innovation Hub Food Land Bremen, students of food technology/economics have developed concept ideas and approaches for a networking and exchange format aimed at founders and start-ups in the food industry. The aim is to create low-threshold community offers with impulses, exchange opportunities and quality advice - and thus strengthen the ‘food ecosystem’ in the state of Bremen. As the project initiator, Food Land Bremen is enthusiastic about the students' proposals and is now examining their implementation.
What does Italy smell like? What does the desert sound like? And what does Alaska feel like? As part of the compulsory elective subject ‘Sensory Marketing’, Dipl.-Ing. Kirsten Buchecker sent her students on a journey along the 8th degree of longitude. Together with Klimahaus Bremerhaven, they developed ideas for new interactive and multi-sensory touch stations in the exhibition. Some of these could be realised in the future.
Who will find Bremerhaven University of Applied Sciences the best fit, Ann-Kathrin?
What makes teaching at this university so special for you, Prof. Wagner vom Berg?
What makes research so unique for you at Bremerhaven University of Applied Sciences, Prof. Bosse?
Passionate about research
The university has four research clusters in which it works on a broad range of topics to address the societal challenges of our times.
Discover all four research clusters by clicking on the tabs.
A clear priority in the university's research and development activities is the area of energy and marine technology. A considerable percentage of the university's third-party research funding can be attributed to this area.
Research activities in the life sciences are largely built on the expertise in the study programmes Biotechnology, Food Technology, Medical Technologies and Physician Assistant. Apart from marine research topics ranging from marine microbiology to fisheries biology, application-oriented research in the food sector is also of exceptional importance.
Linking the disciplines of 'logistics' and 'information systems' in one research cluster allows us to conduct applied research to identify, evaluate and realise potential for logistics and related areas. This is how we connect different areas, including such areas as digitalisation and maritime processes.
The research cluster Tourism and Management brings together research in the areas of the international tourism industry (esp. cruise tourism) and general management. In both areas, the focus is primarily on strategic issues and application-oriented, practical research.