Tourism and management
Research clusters
The Tourism and Management research cluster summarises research work in the field of the international tourism industry (in particular cruise tourism) and in the field of general management. In both areas, the focus is primarily on strategic issues and application-orientated, practical research. In most cases, research impulses come from (corporate) practice, so that the derivation of practical implications is a central component of the research cluster.
Current research work is primarily concerned with the topics of corporate sustainability, climate change, skills shortages and the digitalisation of/by companies. Due to the cooperation with regional practice partners, the focus of management research is particularly on small and medium-sized enterprises, which face particular challenges in the current research topics.