The standard period of study is seven semesters. This also includes a professional practice semester (a semester abroad is also possible) as well as a media project that extends across two semesters.
The first two semesters cover the foundations of media design, media informatics and media management. In the third semester you have the opportunity to choose a field of specialisation (audiovisual media or cross-media publications).
The Digital Media Production bachelor’s degree programme conveys a profound understanding of media design and development. This is complemented by specific fields of media informatics and the fundamentals of media management and media theory. Our graduates acquire excellent problem-solving skills and are able to independently expand their knowledge in response to their professional requirements.
Cross-media design skills
Whether in film production, campaign development or web design, technological know-how and state-of-the-art media design skills give agencies and companies a crucial competitive edge. A world without (digital) media is unthinkable today – communication takes place everywhere and at all times by means of the most diverse media. The 'Digital Media Production' study programme therefore focuses on an interdisciplinary profile with an educational emphasis on dovetailing the disciplines of media design, media informatics and media management.
Why choose this programme
Multidisciplinary approachDevelopment of creative interface design skills
Practice-based and application-orientedIntegrated training and practical units, as well as a one-year media project
Two fields of specialisationAudiovisual media and cross-media publishing
Make your mark on the media world!
Activities and occupations
Graduates of the Digital Media Production programme have strong skills in interface design and extensive knowledge of the aspects of cross-media design. Web design specialists, multimedia professionals and communication designers are among the professionals currently sought after by companies across all sectors. If you decide to specialise in 'Audiovisual Media', there is a variety of options in the field of film, television and Internet TV, ranging from video production to on-air design in the field of motion design and in 3D design. A special area in the production and design landscape is application design, i.e. the design and programming of digital applications that focus especially on usability and user experience. Our graduates have very good qualifications in this area due to their familiarity both with programming and with UX design, prototype development, interface design and animation/visualisation. The study programme also offers an ideal framework for the path to self-employment, which many students already pursue during their studies.
Facts about the study programme
Degree of StudiesBachelor of Arts
Study FormFull-time study
Term of Admissionadmission restricted
Term of AdmissionWinter semester
Main Course LanguageGerman
Standard Period of Study7 Semester
The bachelor's degree programme Digital Media Production has an interdisciplinary profile with an educational emphasis on the dovetailing of disciplines, i.e. the conception, design and development of multimedia systems. In the field of media design, modules such as 'Typeface and Layout', 'Audiovisual Media' and 'Photographic Basics' are offered in the first year of study. In the area of media informatics, the courses 'Media Engineering', 'Multimedia Technology' and 'Programming' provide basic insights into media technology and programming languages. 'Business Administration' and 'Marketing' introduce you to the field of media management. In the following semesters, you can take elective modules from the specialisations 'Audiovisual Media' and 'Cross-media Publishing', including the core media project in the third and fourth semesters. The students work in a laboratory setting following a project-based approach. This work is accompanied by lectures and seminars teaching them, for example, the theoretical foundations of media production and reception.
Admission and application
Learn more about the study programme
Digital Media Production